Why I started Salvo

I didn't start Salvo because I wanted to build another AI video tool.

I started as the person using them.

I spent months making videos for startups, funds, and brands — testing new models, learning what each one was good at, and figuring out how to turn a vague idea into something a client would actually want to publish. The models kept getting faster. A shot that once took hours could suddenly take minutes.

But the project never became ten times easier.

The hard part was everything around the generation: understanding what the client actually meant, learning the brand, finding the right creative direction, keeping characters and style consistent, handling feedback, and deciding who should make what.

At the same time, I kept meeting incredibly talented AI creators. One person could now do what used to require a small studio. But most of them were still finding work through X, Reddit, Discord, or word of mouth. And companies that wanted great AI video had no reliable way to find the right person.

That gap became Salvo.

The idea is simple: brands should be able to describe what they need once, and great creators should spend their time creating — not chasing clients.

Salvo sits in between. The agent learns the brand, turns demand into a real production brief, matches the right creators, and keeps the campaign moving. The creator brings the taste. The company stays in control.

I'm building Salvo because I think the next generation of creative agencies will look very different: smaller, faster, global, and made up of independent creators amplified by AI.

And I want Salvo to be the place where that work happens.